Do you miss out on the best candidates because you post your job listings in the wrong places? Are you interested in knowing how to make your job postings stand out among the competition? If so, you are in the right place!
There are many common and potentially costly mistakes organizations make when posting job openings. To avoid being one of them, you must realize that job postings often serve as the first impression an applicant has of you.
You might think they want to impress you, but it is a two-way street, and you need to impress them first so that they will apply.
For your job postings and descriptions to be attractive to top talent, you must be concise, but also entertaining. Every economy should focus on this, but a tight labor market puts it at an even greater risk.
Each applicant probably reviews several companies and positions at the same time as you review tens or hundreds of resumes. When it comes to deciding who to apply to, your job descriptions and postings matter a lot to candidates.
So, how can you ensure your job postings stand out from the crowd and are attractive to the brightest and most qualified candidates? You can improve your job posting immediately by following these steps to write a great one.
Table of Contents
The Key Tips To A Successful Job Posting
Understanding Job Postings And Job Descriptions
It’s a common mistake for employers to simply pull up the job description, which is the classic document used by the organization to define positions.
Once they have the job description, they would then use it to post on the website. This approach has the downside of using a document that was designed primarily for internal use and extending it to an external audience. This doesn’t work!
As a marketing tool, a job posting should present a picture of what it’s like to work for your company in the position you’re filling.
Explain things in such a way that makes the potential applicant want to apply for the job. Don’t scare them off with basic targets in job descriptions.
Generally, job descriptions are dry recitations of the responsibilities of the role. Having a job posting that entices someone to apply for your open position is much more important than simply describing your company.
It is still important to outline those skills that you want your applicants to have but try to make it fun.
Promote Your Company’s Culture And Missions
A candidate’s traditional role was to sell themselves to an employer and explain why they are the best person for the job. An important shift has occurred in recent years.
Recruiters nowadays are tasked with selling your business to candidates. Getting their attention is your job as an employer.
If a job posting comes across as too formal or stuffy, candidates may question your company culture. If they decide to work for you, they may consider it to be a reflection of their future work experience.
In order to entice the candidate to work for you, it is essential that your workplace is made to sound as fun and interesting as possible, so that they want to work for you.
A formal job advertisement, for example, could imply an unfriendly environment characterized by strict rules and restrictions. A job posting online doesn’t end the process of selling your company.
Having an up-to-date website and postings that accurately reflect your company’s culture and mission are equally important.
Once your job posting passes the first inspection, you need to prepare your website and social media profiles for your candidates to visit. Applicants expect you to be up-to-date on all news and to keep everything looking neat.
Use Classic Job Titles
Occasionally, companies create job titles that make fun of tradition or indicate a distaste for it. You may lose qualified candidates by using titles such as “marketing ninja” and “data guru” in your online job postings.
Using them or not depends largely upon your company. However, you will find that older candidates will not submit applications for newer ones with different names.
It is possible to lighten the atmosphere in the workplace by using these types of job titles. The search engine results page for your posting will not appear because job seekers will likely make use of titles like “marketing director” or “strategic data manager.”
Having clear information on what your job entails can help you attract the best candidates. Algorithms are used by search engines and career listing websites to help them find the most relevant results.
In search results, applicants will see unspecific or confusing job titles lower in the list, if they are listed at all.
In addition to boosting your company’s reputation, you’ll attract better applicants. You may want to research what job titles are most relevant to your opening and use those titles to attract the best candidates.
Despite the fact that job postings are meant to be fun, it is also crucial to be professional.
Check Spelling And Grammar
Your company’s reputation may suffer if its job descriptions include typos and are unclear. If you make spelling mistakes in your job posting, you are less likely to attract the best candidates.
The lack of thought and care that has gone into delivering the information in a job posting is certainly not desirable.
The presence of spelling and grammar errors discredits your company, makes job postings less readable, and makes it harder for the position to appear in a job search.
You really need to avoid making these mistakes and can impact your brand’s reputation online for other applicants and leave bad reviews.
Therefore, you should proofread your job postings before posting them. Either use software designed to check these things or enlist the help of someone who works there. To avoid failure in your job posting, you can do this simple thing.
Summary
It is very important that you follow these four tips on what you should do and what you should avoid in your job posting so that you will have many resumes and be able to look through them quickly and efficiently.
They are all very simple steps you can follow in order to have a great job posting and not become one of the ones that appear at the bottom of a job search.
If you adhere to these basic principles, you will automatically improve your chances of getting the best candidates. With what you have learned, you can now write a job posting that will fill the position in no time.
